MILAN: US coffee giant Starbucks opens its first branch in Italy on Thursday, with the sprawling Milan 'roastery' at the avant-garde of an ambitious plan to conquer the spiritual home of espresso. Not surprising then that Starbucks, which is well-established elsewhere in Europe, has already delayed its entry into the Italian market, originally planned for early 2017. - 'The right moment' -Matteo Figura of market researchers NPD Group said that Starbucks is entering the Italian market at the right moment. "If we look at France, another country with a strong coffee culture, millennial consumers are undoubtedly responding well to speciality coffees. "I really don't like Starbucks coffee," he told AFP.

Source: Bangkok Post September 06, 2018 05:45 UTC